Save Money And Train Your Staff To Handle Day To Day SEOOn April 27, 2022 by admin
When the economy suffers a downturn, the only option for most businesses is to look at areas where they can trim costs. For many, one area they start with is their online presence and the cost of third-party SEO programs. This is really a counter productive measure since the internet is growing at such a fast rate. More importantly, your ordinary everyday shopper is now turning to the internet to help find what they are looking for. Dropping your online activities could result in the loss of a lot of business.
There is no denying that having an online presence can cost big dollars. However, there needs to be a thorough analysis undertaken to determine if there is any real value to that presence. In financial terms, we talk about return on investment or ROI. When it comes to an online presence, this can be hard to measure since the activities undertaken today may not produce results for a month or two, perhaps three.
As the title to this post suggests, there is an alternative that can reduce costs considerably whilst maintaining a strong online presence. By having one or more trusted employees trained in the field of SEO and website maintenance, you can reduce the cost of third-party SEO consultants considerably. They would take on a supervisory role instead of a hands on day-to-day role.
Having much of the work performed in-house has several benefits. If you make changes to your product line-up, prices, opening hours etc, your web site can be updated immediately. Include a Twitter account and your customers (followers) receive the update immediately as well. External SEO consultants are now always available to perform these activities right-there-and-then. This is just one benefit – there are many more.
If you’re starting to feel the pinch and your online presence is one area where you want to cut costs, train your staff and have much of the work performed in-house. Either that, or undertake some SEO training yourself. Either way, you will cut costs, maintain the benefits of an online presence, and be well placed to return to full-time SEO programs once the economy, and your business, improves.
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