Month: April 2022

Link Building: Dodge, Duck And Weave – Google Keeps On Dancing

I sometime wonder if Google sends their employees to a special dance school – the school of dodge, duck and weave! I also wonder why people keep banging the PageRank and link building drum. What I can understand is people constantly throwing questions in the hope that some tidbit escapes that they can use –

The Danger Of Google Local And Reputation Management

Google Local is one of those little gems that can deliver a sizable amount of traffic to businesses. It can also be a hidden danger to your reputation unless you have a reputation management program in place. Reputation management is not about cleaning up after a problem has arisen. Its focus should be on identifying

Social Media Marketing – Ping A Tweet From Bing

So the word games are starting. Microsoft are working on improvements to Bing and one of the latest may be a boon to Social Media Marketing gurus. Imagine bookmarking a link directly from the search results, that’s Bing’s plan – and what have they called it? – Bing and Ping, of course. I wonder if

Save Money And Train Your Staff To Handle Day To Day SEO

When the economy suffers a downturn, the only option for most businesses is to look at areas where they can trim costs. For many, one area they start with is their online presence and the cost of third-party SEO programs. This is really a counter productive measure since the internet is growing at such a

Is Mobile Search Like Traditional SEO?

If you’ve been wondering what it’s like to optimize your website for search engines on a mobile device, it’s a lot like optimizing your website for traditional search. There are some subtle differences, but it’s mostly the same. For one thing, keywords and links are still the rule. You are probably better off building a

Verify Your Site And Take Advantage Of Search Engine Analytics

It seems strange to me that, given the amount of time and work we put into search engine optimisation, we don’t use the resources of those search engines to see how they see us. Each search engine offers analytics data that has been collected. Making use of the information that search engines can collect in

Blogging Can Give Your Business A Boost – Until You Get Hacked

We have often proclaimed the benefits of blogging on our humble blog. We have also written numerous posts on keeping your blog software up-to-date. If you are running a WordPress blog, these last couple of days have made this all the more important. There is what I have seen described as a ‘worm’ wandering through

Politics on the Breadline

Quietly quietly, the Occupy movement has slipped out of the news. their website(s) continue to grow in professionalism, and judging by the expansive timetable, they are trying hard to get a coherent message to put in the papers and persuade politicians. Many supporters of the Occupy movement, the key issue is one of tax avoidance

Social Detriment on Investment

Anyone with an interest in public policy will come across Social Return on Investment (SROI). This is the measure through which investment by this date can be measured as to what they have prevented happening in the future. For example, with Cameron’s 150,000 problem families, by investing in them now they can prevent generations of

The Pretenders of #Occupy

All the sympathy I had for the Occupy movement dissipated the moment they started to occupy buildings. Not only are the current wave of protesters behaving in a sanctimonious manner, they also lack an appreciation of the difference between crime against the person in crime against property and an understanding of value in the consumer-based